Over the last 5 to 7 years, we have seen more and more startups that have defined their ambition based on an earlier exit point as compared to most Deep-Tech startups.
Rather than setting their ambition goals on a certain market share and a revenue target, they set their ambition on being high-volume (HV) ready and, at that point, find a suitable “mothership”. There are several reasons why this strategy is seeing more adopters. Most important is the lengthy path for a Deep-Tech startup to reach that “market share” objective. That path might take 8-10 and sometimes 12 years with a high number of venture rounds which dilutes their original ownership to a thin percentage. Markets might change, the venture capital scene might change, etc. Therefore, planning for a 3-5 year path to bring a product to the high-volume marker and at the same time looking for a suitable acquirer where the product would fit with the acquirer’s marketing and sales organization not only secures a much faster exit but also a more secure one. Despite the obvious lower valuation, founders hold a much larger percentage of the company’s outstanding share capital.
One of the challenges that comes with design services is the cyclical nature of the services business. When the economy tightens and corporates are watching their operational expenses, the first step will be to halt any external contracts/contractors which are not deemed absolutely essential.
Whereas the earlier (staircase) model is a good approach in scaling up revenue and creating new revenue streams, the foundation of the company is still based on the service model: headcount continues to be the main driver (typically up to 60-70% of revenue). In terms of (enterprise) valuation the additional revenue streams, however, will already make a significant difference.
Design services companies typically start small (some exceptions when it concerns management buy-outs) and natural growth is a slow process as it requires hiring and training of engineers based on/driven by the revenue stream of the company. Growth of business is tied to growing the team and it is not always easy to find the engineers.