PostNL (Netherlands)

Acquisition of Searchresult and Yourzine. PostNL targets top 3 marketing agency position

TD Shepherd was responsible for executing PostNL’s acquisition strategy to become a top 3 player in the marketing business in the Netherlands. Key part of the acquisition strategy was to amplify PostNL’s existing strengths. TD Shepherd profiled the market, generated the long list and short list and executed the final target selection. From there it supported the process leading up to the acquisition of both selected companies, Yourzine and Searchresult. The complete acquisition process was completed September 2016.